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It’s only a matter of hours until Juventus go head-to-head with Barcelona in the UEFA Champions League Final. It’s a remarkable rise to the top again for the side who were languishing in Serie B after being demoted less than a decade ago.





And now here they are, about to take on Messi and Neymar, in a game which according to reports is worth €1billion.

All eyes will be on Berlin shortly, with 70,000 people cramming into the Olympiastadion and many more propping up the bars and pubs of the German capital, bringing over €50million into the city from visitors.

According to, the cities hotels will enjoy a €6.9million boost, whilst ticket sales for the final have topped an estimated €17million, all contributing to a game which has the huge one billion figure surrounding it.

For Juventus, they’ve benefitted more than others. The Italian champions have already earned €24.4million in prize money, and if Buffon collects the trophy from Michel Platini tomorrow evening an extra €10.5million will be added to club coffers.

That’s on top of a huge sum they will receive from the lucrative TV market in Italy. Due to Roma’s poor return in the competition, not making it beyond the group, the Old Lady will earn an extra €56million in her purse, an estimated €35million more than Barcelona will receive from TV rights.

So of course it makes huge sense as to why teams throughout Europe are so focussed on finishing the domestic season in the European spots, and perhaps why no Milan team competing in Europe for the first time in 60 years has made such headlines.

Of course, Juventus won’t be worried by that, nor will the city of Turin, who have netted €5.5million from visiting fans over the course of the tournament.

All the North Italian city needs now is an open-top parade on Monday to celebrate its third trophy of the season following their Coppa Italia win.

This year’s final is set to complete the most expensive tournament of all time with both teams having combined revenue of almost €300million, and achieving almost €90million in terms of ticket sales, which is a huge extra on top of the domestic gates.


Despite the huge figure however, UEFA have already announced that next season’s prize money will increase as much as 50% in the Group Stage and see the winner bag €15million with the runner-up collecting the same amount as this year’s winner. That’s added to a bigger market pool share, meaning another trip to the final for Juventus could see them once again become one of football’s mega powers.


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