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Serie A TV rights heading to China

Serie A TV rights heading to China

Serie A has a new TV rights provider with Chinese behemoth Dalian Wanda Retail group securing the rights to showcase Italy’s top flight.

The Dalian group is run by China’s second richest man Wang Jianlin. La Repubblica is reporting that the Dalian group recently bought out  Sports and Media a Swiss company run by none other than Sepp Blatter’s nephew Philippe, who is also an advertising advisor to the FIGC.

With Sports and Media already controlling some TV rights to Serie A it now means that Wang Jianlin and the Dalian group just assume the mantel. The precise figure for the sale of is believed to have been for €1.05bn and was signed and sealed in Beijing.

Interestingly this is not Jianlin and Dalian group first venture into the footballing world as they quite recently also bought a 20% stake in Spanish club Atlético Madrid for a fee in the region of €45million.

Mr Jianlin is a 60 year old self-made billionaire, mostly through real estate, who according to Forbes is beleived to be worth in the region of $13.2bn.

Whether this has any shake up on the Serie A TV market is too soon to tell but one things seems certain there is a new player in the game.



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