Today saw the publication of the annual Deloitte Football Money League, and there were four Italian clubs in the Top 20.
It is no surprise that Juventus led the way for Italian clubs, once again making the Top 10, as their domestic dominance, coupled with their run to the Champions League final helped the club achieve total revenue of €323m, a growth of 16%, thus maintaining their place in the Money League top ten and, increasing the revenue gap between themselves and eleventh placed Borussia Dortmund to over €40m. Since Andrea Agnelli took over as President, Juve have seen their revenue double in four years, however they face a challenge to stay in the Top 10 this year.
The next Serie A club on the list were AC Milan, who were in fourteenth place. Milan’s revenue was calculated at €199.1m, but saw them slip two places in the Money Table. That figure will likely drop this year as a result of their failure to qualify for either the UEFA Champions League or UEFA Europa League.
One of the surprising movers up the Table, and a new appearance in the Top 20, is AS Roma. They find themselves at sixteenth place in the Money Table, with a revenue of €180.4m. Their appearance was solely down to their first appearance in the UEFA Champions League group stages since 2010/11, and Roma are likely to consolidate that position again this year by virtue of their qualification for the UEFA Champions League last 16. That success may mean that the Giallorossi may even overtake the Rossoneri for the first time on the Money League.
The last of the Serie A teams to make the Top 20 is Inter, with a revenue of €164.8m. Like their city rivals, Milan, they also slipped two places in the Money Table, and face a challenge to maintain their position due to failure to qualify for any of the European club tournaments. This season’s performances, under Roberto Mancini, look likely to grant Inter a return to the Champions League, with the added income seeing them maintain their position within the Top 20 for the forthcoming year.
Napoli have been unable to break into the Top 20, despite their Europa League performances last year, and find themselves in 30th place in the Money Table, with a revenue of €125.5m. Their performances this season look likely to gain them Champions League football, and that will likely see them move up the table. However, they remain behind the majority of English Premier League clubs, and that is something that Aurelio De Laurentis will look to address no doubt this coming year.
There is however a note of caution for Serie A clubs, and particularly their owners, within the report. Despite again having four representatives in the Money League top 20, the Italian clubs continue to struggle to match the growth of many of their Money League peers, particularly those clubs in the English Premier League.
A large part of this is due to the continuing lack of stadium development, with the matchday revenue for three of the four Italian Money League clubs in the bottom quartile of this year’s top 20. A factor that the clubs need to address, and quickly. The report indicates that both Milan clubs, need to identify alternative options for stadia if they are to remain within the Top 20.
With the significant increases of domestic broadcast deals elsewhere in Europe, and the above mentioned matchday revenue constraints in Italy, there is a real possibility that some major Italian clubs and Money League ever presents, will be missing from future editions which may also result in them being unable to attract the top players to Italy and indeed keep hold of those stars currently plying their trade there.